Original Research Article
Year: 2016 | Month: May | Volume: 3 | Issue: 5 | Pages: 11-18
A Study on Connection between Persuasive Combination and Product fair Play in Context to BSNL
Dr. G. M. Purani
Associate Professor, Arts and Commerce College, Piparia, Vadodara.
As the rationalizing and aging personnel of such a leading state- owned public sector unit is facing tough competition with the rivals especially in the area of cellular services, its marketing activities can be examined in relation to product fair play of the organization because product success have power to allow marketers to gain competitive advantage. This study aims to examine the relationship between persuasive combination and product fair play in context to Bharat Sanchar Nigam Limited, Vadodara. The survey questionnaire was administered to prepaid cellular service users of BSNL. The findings reveal on positive relationship among different dimensions of preferment combination and product fair play of BSNL as one of the cellular Service providers (CSPs) in Vadodara.
Key words: product reliability, product alertness, perceived quality, brand association, direct marketing.