Original Research Article
Year: 2015 | Month: August | Volume: 2 | Issue: 8 | Pages: 498-503
Print Media Coverage of I-League and IPL: A Comparative Study
Assistant Professor, State Institute of Physical Education for Women, Hastings House, Kolkata.
Most popular two sports in India are football and cricket. Two spectacular and highly competitive sports tournament are organized every year in India. For football it is I-League and for cricket it is known as IPL (Indian Premier League). In both tournaments national and international players are participated. Most of the people of India and abroad watched and enjoyed these sports every year. Purpose of the present study was to analyze the print media coverage for these two top most important sports tournament of India. Two most circulated newspapers, one from Bengali and another from English published from Kolkata metropolitan city ware considered for the present study. The print coverage of total days covered for completion of two sports event was considered to collected data. Area of news coverage (ANC) and area of pictorial coverage (APC) were the criterion measure for the present study. Simple geometric scale was used to measure the size of the news coverage. Mean and standard deviation were considered as descriptive statistics and difference between mean was analyzed by t-test. Significance of difference was judged considering only 0.05 level of confidence. All statistical calculations were done using standard statistical software. Result revealed that mean value for ANC and APC coverage was much higher for IPL (1567.29 cm2 & 398.34 cm2) than the mean value of ANC and APC for I-League (394.38 cm2 & 81.16 cm2). Same difference was observed both in Bengali and English news paper also. Result revealed that higher print media coverage in the form of news (ANC) and picture (APC) for IPL (t=15.79) than I-League (t=10.59) was significant statistically (p<0.05). It was concluded that the print media published significantly more news and picture in favour of IPL than I-League which indirectly indicated that cricket was the more popular and publicly accepted sports than football in present India.
Key Words: News coverage, Pictorial coverage, Print media, I-League, IPL.